Babafemi Oluyemi

Results-oriented executive with a diverse background in banking, product management, and business intelligence. Proven track record in driving business success and delivering exceptional results. Currently Head of Agency and Retail Banking at Optimus Bank, responsible for driving agent banking and mass market business, implementing strategies for mass market acquisition, and creating value for stakeholders through the Optimus Street Agent (O.S.A Proposition). Previous roles include Product Manager at Wema Bank, where I successfully onboarded over 200,000 accounts via agents through the BankPass App.

Demonstrated expertise in product and segment management for the gaming value-chain as Head of Gaming Business at Wema Bank. At Access Bank, played a pivotal role in retail business intelligence analytics, identifying customer trends, and building effective retail campaign models driving over 9 million new to channel customers and ₦11Bn in digital revenue. Strong academic foundation with a Chartered Banker certification by the Nigerian Institute of Bankers in Nigeria, M.Sc. in Energy Studies and a Bachelor’s degree in Banking and Finance. Skilled in revenue cycle management, value chain analysis, gamification, product development, business intelligence, and data visualization. Dynamic leader with a strategic mindset, exceptional analytical capabilities, and drive to foster collaborative relationships to inspire high-performing teams.